The Pour Over — Adjust Channels

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Only channels with installs

Road to 10,000 downloads

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Every channel

Ranked by installs.

Channel	Installs	Share
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Source: Adjust Report Service API, attribution source dynamic, reported in your own timezone. Figures are Adjust's attributed installs, which will not match App Store Connect downloads — ASC counts first-time App Store downloads, Adjust counts SDK installs it can attribute.
“Organic” is Adjust's bucket for installs with no attributable click or impression. On iOS that bucket is inflated by ATT: when a user denies tracking, Apple blocks the device-level callback the network needs, so a paid install can land here.
Columns only appear when the account actually returns a non-zero figure for them — cost and impressions need an ad-spend integration per network, so today they stay hidden.
“Today” is your local day — the page sends your browser's UTC offset so the day boundary matches yours, not Adjust's account timezone. Today's figures are still filling in, and attributions can land some minutes after the install, so the last hour or two will keep moving.
Trial starts are Adjust's rc_trial_started event, forwarded from RevenueCat and credited to the channel that gets the attribution — not necessarily to an install inside this period. Trial rate divides them by the same period's installs, so it is a ratio of two independently attributed figures, not a cohort conversion rate: a channel that stopped delivering installs but still has users starting trials will read high.
Click → install is installs ÷ clicks for the channel. It is blank where Adjust records no clicks — Organic and anything attributed from an impression — and it can exceed 100%, because the installs credited to a channel in a period need not come from clicks counted in that same period.
Responses are cached at the edge for five minutes, so a reload right after a change may serve the previous figures.

Acquisition Channels

Road to 10,000 downloads