The Pour Over — Newsletter Launch

← Acquisition Channels

Installs

27,029

vs ~1,500 on Sep 21

Trial starts

2,404

8.9 per 100 installs

Revenue

$5,310

vs ~$2,400–3,600/day before

Free-year claims

2,876

19% of 15,100 shown

Takeaways

Trials came mostly from the newsletter: 1,260 from the free-reader link and 810 from Organic, which is likely newsletter readers without link attribution.
Launch traffic converted almost as well as normal traffic: 9.0 trials per 100 installs, vs 9.8 the day before.
Fewer early cancels so far: 21% within 24 hours vs 26–38% normally. Still partial, so expect it to rise.
The "trusted" paywall converted best again, though people aren't randomly assigned to paywalls.
1,136 installs shared the launch bonus.

Trial starts by channel

Adjust · UTC−5 · top channels

Channel	Installs	Trials	Trial rate
Newsletter App Launch Free Users	14,532	1,260	8.7%
Organic	8,030	810	10.1%
PTNT App Launch	1,090	96	8.8%
referral-shares	434	49	11.3%
Newsletter Pop Up Test 1 Round 2	726	48	6.6%
Sing	284	33	11.6%
News Health App Launch	484	27	5.6%
Facebook ($713 · ~$31/trial)	171	23	13.5%
Newsletter App Launch Paid Users	782	19	2.4%
NML App Launch	209	15	7.2%
All channels	27,029	2,404	8.9%

Trials by paywall

RevenueCat trials ÷ BigQuery paywall views · UTC

Paywall	Shown	Trials	Rate
stats B	13,074	1,281	9.8%
trusted	6,546	800	12.2%
header	2,507	214	8.5%

Onboarding events

BigQuery · installs (devices), not people

Event	Sep 21	Sep 22
Installs	1,534	27,040
Saw paywall	1,177	21,899
Skipped paywall (already paid)	168	3,806
Started trial	151	2,432
Free-year claimed	161	2,876
Launch bonus shared	2	1,136

Snapshot taken Sep 23, 2026. Adjust uses UTC−5, RevenueCat uses UTC, and BigQuery uses the Firebase property's timezone, so totals differ slightly (e.g. 2,404 vs 2,328 vs 2,432 trials). Launch trials bill about 3 days after starting, so the revenue bump comes around Sep 25.